I have a bone to pick with you. You know who you are. You. All of the people who:
- Are my friends
- Are my family
- Are my students
- Were my students
- Call me a friend, but mostly as a bit of a joke
- Work with me
- Used to work with me, somewhere
- Added me (back) on Twitter, Facebook or something of that ilk because we possibly share a common friend and/or interest
You know – everyone. The day of reckoning has a-cometh! Why-o-why, you ask? Because you are my network (of friends and otherwise) and you are recalcitrant. Now, normally I either love you for this, or am completely ambivalent about it. This is probably why you can tolerate having someone as annoying as me as a vague part of your online presence. Right now, however, I have a pretty little bridge troll (named Equivocal Destines) which I need to con, bribe and blackmail lots and lots of people into reading, enjoying (at the point of a metaphorical gun), reviewing and sharing (at the points of a lot of very non-metaphorical guns).
So here’s what I’ve decided about organic growth as a method of increasing brand awareness and inducing sales. It sux. In truth, I can’t blame anyone but myself. No-one I’ve ever met is under any contract or compulsion to do anything with my book. No-one needs to feel any imperative to assist in snowballing my viral marketing campaign.
I’m just sayin’… it’s be nice 🙂