Everyone talks a lot about the need for good quality cover art. This much should be obvious to anyone, so I won’t harp on at that point. I made an interesting observation recently though. I’ve mentioned before that I sell about 25% of my books on http://www.amazon.co.uk/, which is unexpected because http://www.amazon.com/ is a huge market while http://www.amazon.co.uk/ is a relatively tiny market. So check this out:
My random thoughts for today:
- It’s only noticeable on page 1, but the cover art of the books most popular with my readers follow a very similar colour scheme as my book. Maybe it’s a coincidence. The covers are darker, and have more blues.
- The http://www.amazon.com/ audience (not all from the USA itself, but the majority will be from there) are much more selective about cover art. I’m not sure if you can really tell by these small thumbnails, but the cover art on the books from the http://www.amazon.co.uk/ store aren’t anywhere near as slick, on average. Either that, or people in the UK are just more tolerant of amateurish cover art.
- The http://www.amazon.com/ is much more interested in box sets than the http://www.amazon.co.uk/ audience.
OK, so we all know you need to get an actual professional to create professional quality cover art, but do we also need to tailor our artwork to regional preferences? I don’t know of a way to do that on Amazon, so really, it’s a moot point. What do you think though? Comments?